Weak boson fusion is a copious source of intermediate mass Higgs bosons at the LHC. The additional very energetic forward jets in these events provide for powerful background suppression tools. We analyze the decay mode for the Standard Model Higgs boson. A parton level analysis of the dominant physics backgrounds (mainly and Drell-Yan production of 's) and of reducible backgrounds (from jet and production in association with two jets and subsequent leptonic decays) demonstrates that this channel allows the observation of in a low background environment, yielding a significant Higgs signal with an integrated luminosity of about 30 fb. The weak boson fusion process thus allows direct measurement of the coupling.