Fairness-aware design of nudging policies under stochasticity and prejudices
Lisa Piccinin, Camilla Quaresmini, Edoardo Vitale, Mara Tanelli, Valentina Breschi
TL;DR
Problem: Adoption diffusion is hindered by structural inequalities and prejudices, and incentive policies can unintentionally amplify injustice. Approach: Extend the Generalized Linear Threshold framework with thresholds drawn from a Beta distribution to capture stochastic adoption, and design a fair Model Predictive Control (MPC) that optimizes incentives under equality and equity objectives. Findings: Simulations on real mobility-habit data show that injustice reduces adoption, equality smooths incentive distribution, and equity reduces disparities in outcomes, demonstrating the effectiveness of fairness-aware policy design. Significance: The work shows that fairness-aware nudging can achieve effective diffusion while mitigating social inequalities, informing policy on balancing equity and equality in resource allocation.
Abstract
We present an injustice-aware innovation-diffusion model extending the Generalized Linear Threshold framework by assigning agents activation thresholds drawn from a Beta distribution to capture the stochastic nature of adoption shaped by inequalities. Because incentive policies themselves can inadvertently amplify these inequalities, building on this model, we design a fair Model Predictive Control (MPC) scheme that incorporates equality and equity objectives for allocating incentives. Simulations using real mobility-habit data show that injustice reduces overall adoption, while equality smooths incentive distribution and equity reduces disparities in the final outcomes. Thus, incorporating fairness ensures effective diffusion without exacerbating existing social inequalities.
