Rich-Media Re-Ranker: A User Satisfaction-Driven LLM Re-ranking Framework for Rich-Media Search
Zihao Guo, Ligang Zhou, Zeyang Tang, Feicheng Li, Ying Nie, Zhiming Peng, Qingyun Sun, Jianxin Li
TL;DR
The paper addresses the limitations of existing re-ranking by modeling multifaceted user intents and leveraging rich, multimodal signals in rich-media search. It introduces Rich-Media Re-Ranker, combining a session-aware Query Planner, a VLM-based Cover Image Value Assessment, and an LLM-based re-ranker trained with multi-task reinforcement learning (GRPO) to optimize a multifaceted ranking objective that includes relevance, quality, information gain, novelty, and visual cues, all in a listwise framework. Extensive offline evaluations and ablations demonstrate substantial improvements over strong baselines, and online deployment in a large-scale system shows gains across engagement and satisfaction metrics. The work advances practical, interpretable re-ranking for multimodal search and provides a deployable, data-driven approach to align results with diverse user intents and visual preferences.
Abstract
Re-ranking plays a crucial role in modern information search systems by refining the ranking of initial search results to better satisfy user information needs. However, existing methods show two notable limitations in improving user search satisfaction: inadequate modeling of multifaceted user intents and neglect of rich side information such as visual perception signals. To address these challenges, we propose the Rich-Media Re-Ranker framework, which aims to enhance user search satisfaction through multi-dimensional and fine-grained modeling. Our approach begins with a Query Planner that analyzes the sequence of query refinements within a session to capture genuine search intents, decomposing the query into clear and complementary sub-queries to enable broader coverage of users' potential intents. Subsequently, moving beyond primary text content, we integrate richer side information of candidate results, including signals modeling visual content generated by the VLM-based evaluator. These comprehensive signals are then processed alongside carefully designed re-ranking principle that considers multiple facets, including content relevance and quality, information gain, information novelty, and the visual presentation of cover images. Then, the LLM-based re-ranker performs the holistic evaluation based on these principles and integrated signals. To enhance the scenario adaptability of the VLM-based evaluator and the LLM-based re-ranker, we further enhance their capabilities through multi-task reinforcement learning. Extensive experiments demonstrate that our method significantly outperforms state-of-the-art baselines. Notably, the proposed framework has been deployed in a large-scale industrial search system, yielding substantial improvements in online user engagement rates and satisfaction metrics.
