Model Predictive Control for Coupled Adoption-Opinion Dynamics
Martina Alutto, Qiulin Xu, Fabrizio Dabbene, Hideaki Ishii, Chiara Ravazzi
TL;DR
This work develops a coupled adoption–opinion model on a multilayer network, combining a three-state SAD adoption framework on a physical network with Friedkin–Johnsen-inspired opinion dynamics on a social layer. Adoption and opinion influence each other through inter-layer feedback, and the model is analyzed for adoption-free and adoption-diffused equilibria using a reproduction-number $R_0^A(x)$ that depends on opinions. The paper then introduces a nonlinear Model Predictive Control (MPC) scheme that shapes opinions via a bounded control $u(t)$ to indirectly maximize adoption, with a finite-horizon optimization and a receding-horizon implementation. Numerical simulations demonstrate that, in the absence of control, adoption stagnates, whereas MPC-based interventions sustain and enhance adoption across communities, outperforming a constant policy in effectiveness per unit effort.
Abstract
This paper investigates an optimal control problem for an adoption-opinion model that couples opinion dynamics with a compartmental adoption framework on a multilayer network to study the diffusion of sustainable behaviors. Adoption evolves through social contagion and perceived benefits, while opinions are shaped by social interactions and feedback from adoption levels. Individuals may also stop adopting virtuous behavior due to external constraints or shifting perceptions, affecting overall diffusion. After the stability analysis of equilibria, both in the presence and absence of adopters, we introduce a Model Predictive Control (MPC) framework that optimizes interventions by shaping opinions rather than directly enforcing adoption. This nudge-based control strategy allows policymakers to influence diffusion indirectly, making interventions more effective and scalable. Numerical simulations demonstrate that, in the absence of control, adoption stagnates, whereas MPC-driven interventions sustain and enhance adoption across communities.
