Unleashing the Native Recommendation Potential: LLM-Based Generative Recommendation via Structured Term Identifiers
Zhiyang Zhang, Junda She, Kuo Cai, Bo Chen, Shiyao Wang, Xinchen Luo, Qiang Luo, Ruiming Tang, Han Li, Kun Gai, Guorui Zhou
TL;DR
The paper tackles the challenge of grounding generative recommendations in open-world item catalogs by introducing Term IDs (TIDs), a semantically rich, native-vocabulary item representation. GRLM combines Context-aware Term Generation (CTG) with neighborhood guidance, Integrative Instruction Fine-tuning (IIFT) that jointly optimizes Generative Term Internalization and user sequence prediction, and Elastic Identifier Grounding (EIG) to map generated TIDs to real items. Empirical results show GRLM achieves state-of-the-art performance in both in-domain and cross-domain settings, while maintaining near-perfect grounding and reducing hallucinations, with gains amplified by larger LLM backbones and the potential for semantic compression. The approach demonstrates strong cross-domain transferability and scalability, suggesting TID-based generation as a generalizable path for high-performance, open-world recommender systems, grounded in the LLM’s native semantic space.
Abstract
Leveraging the vast open-world knowledge and understanding capabilities of Large Language Models (LLMs) to develop general-purpose, semantically-aware recommender systems has emerged as a pivotal research direction in generative recommendation. However, existing methods face bottlenecks in constructing item identifiers. Text-based methods introduce LLMs' vast output space, leading to hallucination, while methods based on Semantic IDs (SIDs) encounter a semantic gap between SIDs and LLMs' native vocabulary, requiring costly vocabulary expansion and alignment training. To address this, this paper introduces Term IDs (TIDs), defined as a set of semantically rich and standardized textual keywords, to serve as robust item identifiers. We propose GRLM, a novel framework centered on TIDs, employs Context-aware Term Generation to convert item's metadata into standardized TIDs and utilizes Integrative Instruction Fine-tuning to collaboratively optimize term internalization and sequential recommendation. Additionally, Elastic Identifier Grounding is designed for robust item mapping. Extensive experiments on real-world datasets demonstrate that GRLM significantly outperforms baselines across multiple scenarios, pointing a promising direction for generalizable and high-performance generative recommendation systems.
