Personalized Decision Modeling: Utility Optimization or Textualized-Symbolic Reasoning
Yibo Zhao, Yang Zhao, Hongru Du, Hao Frank Yang
TL;DR
ATHENA addresses the gap between population-optimal policies and individual behavior in high-stakes decisions by combining group-level symbolic utility discovery with individual-level semantic adaptation using LLMs. It first identifies robust symbolic utility functions for demographic groups and then personalizes decisions by adapting textual templates guided by these utilities, via a TextGrad-based process. On travel mode choice (Swissmetro) and vaccine uptake tasks, ATHENA consistently outperforms traditional utility-based models, standard machine learning methods, and pure LLM approaches, with a minimum 6.5% improvement in F1, and ablations show both stages are necessary. This work delivers a scalable, interpretable framework that marries symbolic reasoning with semantic adaptation to model nuanced human decisions.
Abstract
Decision-making models for individuals, particularly in high-stakes scenarios like vaccine uptake, often diverge from population optimal predictions. This gap arises from the uniqueness of the individual decision-making process, shaped by numerical attributes (e.g., cost, time) and linguistic influences (e.g., personal preferences and constraints). Developing upon Utility Theory and leveraging the textual-reasoning capabilities of Large Language Models (LLMs), this paper proposes an Adaptive Textual-symbolic Human-centric Reasoning framework (ATHENA) to address the optimal information integration. ATHENA uniquely integrates two stages: First, it discovers robust, group-level symbolic utility functions via LLM-augmented symbolic discovery; Second, it implements individual-level semantic adaptation, creating personalized semantic templates guided by the optimal utility to model personalized choices. Validated on real-world travel mode and vaccine choice tasks, ATHENA consistently outperforms utility-based, machine learning, and other LLM-based models, lifting F1 score by at least 6.5% over the strongest cutting-edge models. Further, ablation studies confirm that both stages of ATHENA are critical and complementary, as removing either clearly degrades overall predictive performance. By organically integrating symbolic utility modeling and semantic adaptation, ATHENA provides a new scheme for modeling human-centric decisions. The project page can be found at https://yibozh.github.io/Athena.
