Rethinking LLM Human Simulation: When a Graph is What You Need
Joseph Suh, Suhong Moon, Serina Chang
TL;DR
This work challenges the necessity of large language models for discrete-choice human simulation by introducing Graph-basEd Models for human Simulation (GEMS), a heterogeneous-graph approach that casts prediction of user choices as link prediction. The GNN-based framework learns from relational structure among subgroups, individuals, and choices, using language representations only when needed (Setting 3). Across three datasets and three task settings, GEMS matches or surpasses strong LLM baselines while delivering substantial gains in efficiency, interpretability, and transparency, due to a much smaller parameter footprint and explicit relational inductive biases. The results suggest graph-based modeling as a practical, scalable alternative to LLMs for a broad class of human-simulation problems involving discrete choices, with code available at the authors' repository.
Abstract
Large language models (LLMs) are increasingly used to simulate humans, with applications ranging from survey prediction to decision-making. However, are LLMs strictly necessary, or can smaller, domain-grounded models suffice? We identify a large class of simulation problems in which individuals make choices among discrete options, where a graph neural network (GNN) can match or surpass strong LLM baselines despite being three orders of magnitude smaller. We introduce Graph-basEd Models for human Simulation (GEMS), which casts discrete choice simulation tasks as a link prediction problem on graphs, leveraging relational knowledge while incorporating language representations only when needed. Evaluations across three key settings on three simulation datasets show that GEMS achieves comparable or better accuracy than LLMs, with far greater efficiency, interpretability, and transparency, highlighting the promise of graph-based modeling as a lightweight alternative to LLMs for human simulation. Our code is available at https://github.com/schang-lab/gems.
