Local News Hijacking: A Review of International Instances
Christine Sowa Lepird, Kathleen M. Carley
TL;DR
The paper addresses the rise of inauthentic local news websites used in international information operations to influence regional audiences. It conducts a cross-case review of seven campaigns from 2007 to 2024, analyzing operation methods such as resurrected zombie papers, WordPress templates, and social-media amplification to reveal cross-border patterns. It identifies commonalities and offers policy recommendations, including domain-name enforcement, credibility labeling on platforms, stronger IP enforcement for WordPress sites, and an accredited local-news registry with browser indicators. The work highlights the threat to local journalism from state and non-state actors and proposes actionable steps to preserve local news integrity and curb misinformation dissemination.
Abstract
In the rise of the digital era, it's easier than ever to create nefarious websites to spread misinformation. A more recent phenomenon in the United States has been the creation of inauthentic local news websites to further an information operation campaign. This paper is a review of the 7 instances in which local news websites were created to influence residents of a region between 2007 and 2024. By breaking down the ways in which these sites operated, we discovered commonalities in the approach - resurrecting "zombie" papers that were previously established authentic local news organizations, sharing these sites on social media, and using website templates from WordPress. By analyzing these commonalities, we propose ways to mitigate the occurrence of these campaigns in the future.
