The Impact of Social Attractiveness on Casual Group Formation: Power-Law Group Sizes and Suppressed Percolation
Matheus S. Mariano, José F. Fontanari
TL;DR
The paper investigates how heterogeneous social appeal drives casual group formation in a 2D spatial setting, contrasting an attractiveness-driven interaction model with a null movement model akin to a Random Geometric Graph. Using extensive simulations to reach equilibrium, it shows that the average degree scales linearly with system size, leading to compact, celebrity-centered clusters and a suppression of percolation, while the group-size distribution follows a density-independent power law $P(n) \propto n^{-2.5}$. In stark contrast, the null model yields exponential or bimodal $P(n)$ and exhibits a standard percolation transition near $\rho_c \approx 1.44$. These findings highlight the crucial role of individual attractiveness in shaping spatial social aggregation and percolation properties, with broad implications for modeling face-to-face interactions and the emergence of casual groups.
Abstract
The dynamics of casual group formation has long been a subject of interest in social sciences. While early stochastic models offered foundational insights into group size distributions, they often simplified individual behaviors and lacked mechanisms for heterogeneous social appeal. Here, we re-examine the attractiveness-driven interaction model, an agent-based framework where point-like agents move randomly in a 2D arena and exhibit varied social appeal, leading them to pause near highly attractive celebrity peers. We compare this model to a null model where the agents are continuously in movement, which resembles a Random Geometric Graph. Our extensive simulations reveal significant structural and dynamic differences: unlike the null model, the attractiveness-driven model's average degree increases linearly with system size for fixed density, resulting in more compact groups and the suppression of a percolation transition. Crucially, while the null model's group size distribution is either exponentially decaying or bimodal, the attractiveness-driven model robustly exhibits a power-law distribution, $P(n) \propto n^{-2.5}$, with an exponent independent of density. These findings, obtained through computationally intensive simulations due to long equilibration times, offer a thorough quantitative characterization of this model, highlighting the critical role of individual attractiveness in shaping social aggregation in physical space.
