Control strategies and virality detection using early warning signals in rumor models
Eva Rifà, Julian Vicens, Emanuele Cozzo
TL;DR
The paper tackles distinguishing endogenous versus externally driven virality in rumor spreading using a modified Maki–Thompson model with forgetting, analyzed via NIMFA and stochastic simulations. It introduces early warning signals and multi-lag autocorrelation to detect critical slowing down and oscillatory dynamics in a metastable regime, enabling inference of transmissibility changes. It also demonstrates practical control strategies by strategically placing spreaders to extend or shorten rumor lifetime, and validates the approach on Higgs boson–announcement Twitter data to show nowcasting of internal transmission shifts. The work contributes to disinformation detection and mitigation by providing a computationally light, signal-driven framework grounded in non-equilibrium dynamics.
Abstract
We study the dynamics and intervention strategies of a rumor using the modified Maki-Thompson model. A key challenge in social networks is distinguishing between natural increases in transmissibility and artificial injections of rumor spreaders, such as through broadcast events or astroturfing. Using stochastic simulations, we compare two scenarios: one with organic growth in transmissibility, and another with externally injected spreaders. Although both lead to high autocorrelation, only the organic growth produces oscillatory patterns in autocorrelation at multiple lags, an effect we can analytically explain using the N-intertwined mean-field (NIMFA) approximation. This distinction offers a practical tool to identify the origin of rumor virality and also infer its transmissibility. Our approach is validated analytically and tested on real-world data from Twitter during the announcement of the Higgs boson discovery. In addition to detection, we also explore control strategies. We show that the average lifetime of a rumor can be manipulated through targeted interventions: placing spreaders at specific locations in the network. Depending on their placement, these interventions can either extend or shorten the lifespan of the rumor.
