ImaginateAR: AI-Assisted In-Situ Authoring in Augmented Reality
Jaewook Lee, Filippo Aleotti, Diego Mazala, Guillermo Garcia-Hernando, Sara Vicente, Oliver James Johnston, Isabel Kraus-Liang, Jakub Powierza, Donghoon Shin, Jon E. Froehlich, Gabriel Brostow, Jessica Van Brummelen
TL;DR
ImaginateAR tackles the challenge of making personalized AR authoring accessible to non-experts in outdoor environments. It introduces an in-situ, speech-driven workflow that combines offline outdoor scene understanding, fast 3D asset generation, and LLM-based reasoning to place and arrange virtual content on real-world scenes. Key contributions include an updated outdoor scene understanding pipeline built on OpenMask3D plus GPT-4o labeling and clustering, a fast remote asset-generation pipeline using DALL-E 2 and InstantMesh, and a multi-agent LLM system for brainstorming, planning, and assembly. User studies show that participants favor hybrid AI-human authoring for speed and creativity while preferring manual control for precision, highlighting implications for design of accessible, controllable AI-assisted AR tools.
Abstract
While augmented reality (AR) enables new ways to play, tell stories, and explore ideas rooted in the physical world, authoring personalized AR content remains difficult for non-experts, often requiring professional tools and time. Prior systems have explored AI-driven XR design but typically rely on manually defined VR environments and fixed asset libraries, limiting creative flexibility and real-world relevance. We introduce ImaginateAR, the first mobile tool for AI-assisted AR authoring to combine offline scene understanding, fast 3D asset generation, and LLMs -- enabling users to create outdoor scenes through natural language interaction. For example, saying "a dragon enjoying a campfire" (P7) prompts the system to generate and arrange relevant assets, which can then be refined manually. Our technical evaluation shows that our custom pipelines produce more accurate outdoor scene graphs and generate 3D meshes faster than prior methods. A three-part user study (N=20) revealed preferred roles for AI, how users create in freeform use, and design implications for future AR authoring tools. ImaginateAR takes a step toward empowering anyone to create AR experiences anywhere -- simply by speaking their imagination.
