Pre-training Generative Recommender with Multi-Identifier Item Tokenization
Bowen Zheng, Enze Liu, Zhongfu Chen, Zhongrui Ma, Yue Wang, Wayne Xin Zhao, Ji-Rong Wen
TL;DR
MTGRec tackles the limitations of one-to-one item tokenization in generative recommenders by introducing multi-identifier item tokenization via semantically related RQ-VAE checkpoints and a curriculum pre-training scheme guided by data influence. The approach augments training data with multiple token sequences per item and dynamically adapts data sampling to emphasize informative tokenizers, followed by fine-tuning on a single tokenizer for precise item identification. Empirical results on three Amazon subsets show MTGRec consistently outperforms traditional and generative baselines, with notable improvements on long-tail items and scalable performance as model size grows. This work advances scalable, semantically rich generative recommendation by combining tokenization diversity with data-aware pre-training.
Abstract
Generative recommendation autoregressively generates item identifiers to recommend potential items. Existing methods typically adopt a one-to-one mapping strategy, where each item is represented by a single identifier. However, this scheme poses issues, such as suboptimal semantic modeling for low-frequency items and limited diversity in token sequence data. To overcome these limitations, we propose MTGRec, which leverages Multi-identifier item Tokenization to augment token sequence data for Generative Recommender pre-training. Our approach involves two key innovations: multi-identifier item tokenization and curriculum recommender pre-training. For multi-identifier item tokenization, we leverage the RQ-VAE as the tokenizer backbone and treat model checkpoints from adjacent training epochs as semantically relevant tokenizers. This allows each item to be associated with multiple identifiers, enabling a single user interaction sequence to be converted into several token sequences as different data groups. For curriculum recommender pre-training, we introduce a curriculum learning scheme guided by data influence estimation, dynamically adjusting the sampling probability of each data group during recommender pre-training. After pre-training, we fine-tune the model using a single tokenizer to ensure accurate item identification for recommendation. Extensive experiments on three public benchmark datasets demonstrate that MTGRec significantly outperforms both traditional and generative recommendation baselines in terms of effectiveness and scalability.
