"It felt more real": Investigating the User Experience of the MiWaves Personalizing JITAI Pilot Study
Susobhan Ghosh, Pei-Yao Hung, Lara N. Coughlin, Erin E. Bonar, Yongyi Guo, Inbal Nahum-Shani, Maureen Walton, Mark W. Newman, Susan A. Murphy
TL;DR
Using data from the MiWaves pilot study ($N=122$) focused on emerging adults, this paper presents a structured qualitative-quantitative analysis of user experiences with a RL-powered JITAI for cannabis reduction. An inductive thematic analysis of post-test open-ended responses ($N=105$ completed) alongside engagement metrics reveals three core themes: self-awareness through self-monitoring and My Trends, burden associated with higher-effort message tasks, and partial personalization of message timing. Findings show that self-monitoring and trend visualizations supported reflection and daily integration, while input- and link-exploration tasks increased perceived effort; timing was generally well received, but content personalization was not implemented in this pilot. The work discusses limitations of the pilot design and offers concrete design directions for future iterations, including deeper qualitative methods, flexible scheduling, and content personalization to enhance relevance and reduce burden.
Abstract
Cannabis use among emerging adults is increasing globally, posing significant health risks and creating a need for effective interventions. We present an exploratory analysis of the MiWaves pilot study, a digital intervention aimed at supporting cannabis use reduction among emerging adults (ages 18-25). Our findings indicate the potential of self-monitoring check-ins and trend visualizations in fostering self-awareness and promoting behavioral reflection in participants. MiWaves intervention message timing and frequency were also generally well-received by the participants. The participants' perception of effort were queried on intervention messages with different tasks, and our findings suggest that messages with tasks like exploring links and typing in responses are perceived as requiring more effort as compared to messages with tasks involving reading and acknowledging. Finally, we discuss the findings and limitations from this study and analysis, and their impact on informing future iterations on MiWaves.
