Quantum Cognition-Inspired EEG-based Recommendation via Graph Neural Networks
Jinkun Han, Wei Li, Yingshu Li, Zhipeng Cai
TL;DR
The paper addresses real-time EEG-based item recommendation by introducing QUARK, a framework that fuses Quantum Cognition Theory with Graph Convolutional Networks to infer user thoughts from EEG signals. It segments EEG with sliding windows, encodes segments into quantum spaces, and uses continuity and interference graphs to capture temporal dependencies for ranking items via a neural graph learner. The model is trained with a three-term loss including BPR, orthogonality, and continuity terms, and evaluated on the MindBigData EEG dataset, where QUARK outperforms classical baselines and demonstrates interpretable representations of user feelings and style. These results suggest a feasible path toward EEG-driven, real-time personalization and point to future potential in cross-domain and multi-source brain-computer interface applications.
Abstract
Current recommendation systems recommend goods by considering users' historical behaviors, social relations, ratings, and other multi-modals. Although outdated user information presents the trends of a user's interests, no recommendation system can know the users' real-time thoughts indeed. With the development of brain-computer interfaces, it is time to explore next-generation recommenders that show users' real-time thoughts without delay. Electroencephalography (EEG) is a promising method of collecting brain signals because of its convenience and mobility. Currently, there is only few research on EEG-based recommendations due to the complexity of learning human brain activity. To explore the utility of EEG-based recommendation, we propose a novel neural network model, QUARK, combining Quantum Cognition Theory and Graph Convolutional Networks for accurate item recommendations. Compared with the state-of-the-art recommendation models, the superiority of QUARK is confirmed via extensive experiments.
