MATCHED: Multimodal Authorship-Attribution To Combat Human Trafficking in Escort-Advertisement Data
Vageesh Saxena, Benjamin Bashpole, Gijs Van Dijck, Gerasimos Spanakis
TL;DR
MATCHED introduces a multimodal authorship-attribution framework to combat human trafficking in escort-advertisement data by linking text descriptions and images of ads. It provides a novel MATCHED dataset (27,619 unique texts, 55,115 images, 3,549 vendors across 7 cities in 4 regions) and benchmarks text-only, vision-only, and multimodal models for vendor identification and verification, using multitask learning with a CE+SupCon objective. Key findings show that multimodal approaches improve performance beyond unimodal baselines, with end-to-end training (DeCLUTR-ViT CE+SupCon) delivering the strongest results, while cross-modal alignment strategies like CLIP and BLIP2 struggle due to low semantic overlap between ads. The work demonstrates the practical potential of multimodal AA for LEAs, while emphasizing domain-specific adaptations, privacy-preserving data handling, and the need for careful generalization to new platforms and regions.
Abstract
Human trafficking (HT) remains a critical issue, with traffickers increasingly leveraging online escort advertisements (ads) to advertise victims anonymously. Existing detection methods, including Authorship Attribution (AA), often center on text-based analyses and neglect the multimodal nature of online escort ads, which typically pair text with images. To address this gap, we introduce MATCHED, a multimodal dataset of 27,619 unique text descriptions and 55,115 unique images collected from the Backpage escort platform across seven U.S. cities in four geographical regions. Our study extensively benchmarks text-only, vision-only, and multimodal baselines for vendor identification and verification tasks, employing multitask (joint) training objectives that achieve superior classification and retrieval performance on in-distribution and out-of-distribution (OOD) datasets. Integrating multimodal features further enhances this performance, capturing complementary patterns across text and images. While text remains the dominant modality, visual data adds stylistic cues that enrich model performance. Moreover, text-image alignment strategies like CLIP and BLIP2 struggle due to low semantic overlap and vague connections between the modalities of escort ads, with end-to-end multimodal training proving more robust. Our findings emphasize the potential of multimodal AA (MAA) to combat HT, providing LEAs with robust tools to link ads and disrupt trafficking networks.
