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Exploring the Danmaku Content Moderation on Video-Sharing Platforms: Existing Limitations, Challenges, and Design Opportunities

Siying Hu, Zhicong Lu

TL;DR

The findings reveal that the one-size-fits-all rules set by users or customizaibility moderation cannot accurately match the continuous Danmaku, and non-intrusive methods should be used to maintain the coherence of the video browsing experience.

Abstract

Video-sharing platforms (VSPs) have been increasingly embracing social features such as likes, comments, and Danmaku to boost user engagement. However, viewers may post inappropriate content through video commentary to gain attention or express themselves anonymously and even toxically. For example, on VSPs that support Danmaku, users may even intentionally create a "flood" of Danmaku with inappropriate content shown overlain on videos, disrupting the overall user experience. Despite of the prevalence of inappropriate Danmaku on these VSPs, there is a lack of understanding about the challenges and limitations of Danmaku content moderation on video-sharing platforms. To explore how users perceive the challenges and limitations of current Danmaku moderation methods on VSPs, we conducted probe-based interviews and co-design activities with 21 active end-users. Our findings reveal that the one-size-fits-all rules set by users or customizaibility moderation cannot accurately match the continuous Danmaku. Additionally, the moderation requirements of the Danmaku and the definition of offensive content must dynamically adjust to the video content. Non-intrusive methods should be used to maintain the coherence of the video browsing experience. Our findings inform the design of future Danmaku moderation tools on video-sharing platforms.

Exploring the Danmaku Content Moderation on Video-Sharing Platforms: Existing Limitations, Challenges, and Design Opportunities

TL;DR

The findings reveal that the one-size-fits-all rules set by users or customizaibility moderation cannot accurately match the continuous Danmaku, and non-intrusive methods should be used to maintain the coherence of the video browsing experience.

Abstract

Video-sharing platforms (VSPs) have been increasingly embracing social features such as likes, comments, and Danmaku to boost user engagement. However, viewers may post inappropriate content through video commentary to gain attention or express themselves anonymously and even toxically. For example, on VSPs that support Danmaku, users may even intentionally create a "flood" of Danmaku with inappropriate content shown overlain on videos, disrupting the overall user experience. Despite of the prevalence of inappropriate Danmaku on these VSPs, there is a lack of understanding about the challenges and limitations of Danmaku content moderation on video-sharing platforms. To explore how users perceive the challenges and limitations of current Danmaku moderation methods on VSPs, we conducted probe-based interviews and co-design activities with 21 active end-users. Our findings reveal that the one-size-fits-all rules set by users or customizaibility moderation cannot accurately match the continuous Danmaku. Additionally, the moderation requirements of the Danmaku and the definition of offensive content must dynamically adjust to the video content. Non-intrusive methods should be used to maintain the coherence of the video browsing experience. Our findings inform the design of future Danmaku moderation tools on video-sharing platforms.

Paper Structure

This paper contains 48 sections, 4 figures, 2 tables.

Table of Contents

  1. Introduction
  2. Background and Related Work
  3. Live Content Moderation in Online Communities
  4. Participation-Driven Design to Envision Content Moderation
  5. Study 1: Probe-based Interview
  6. Participants and Recruitment
  7. Technology Probes Preparing
  8. Procedure
  9. Data Collection and Analysis
  10. Results from Study 1: Exisitng Limitations and Challenges of Danmaku Moderation on VSP
  11. RQ1: Limitations of Existing Moderation Approaches
  12. Lack of Transparency
  13. Lack of Flexibility
  14. Feedback Acknowledgement
  15. Privacy and Security
  16. ...and 33 more sections

Figures (4)

  • Figure 1: Two video commentary types in Video Sharing Platforms (VSPs). Bottom: Conventional comments appear in a dedicated section below videos, separating viewing and commenting into asynchronous activities. Upper: Danmaku comments overlay the video content and move across the screen for several seconds, allowing viewers to engage with comments synchronously while watching.
  • Figure 2: Example of Danmaku Anti-Social Behaviours and Potential Negative Impacts in VSPs.
  • Figure 3: Example of the collected probes, which included [A] Personal Control Moderation, [B] Reactive Moderation, [C] Community-Driven Moderation, and [D] Distributed Moderation.
  • Figure 4: Examples of four design artifacts mapped to the dimensions of the framework. For example, proactive moderation with high participant engagement (10), proactive moderation with low participant engagement (9), reactive moderation with high participant engagement (3), and reactive moderation with low participant engagement (19).