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I've Heard This Before: Initial Results on Tiktok's Impact On the Re-Popularization of Songs

Breno Matos, Francisco Galuppo, Rennan Cordeiro, Flavio Figueiredo

TL;DR

This paper analyzes how TikTok helps to revitalize older songs by using both the popularity of songs shared on TikTok and how the platform allows songs to propagate to other places on the Web, and data from TokBoard, a website measuring such popularity over time, and Google Trends, which captures songs' overall Web search interest.

Abstract

With over a billion active users, TikTok's video-sharing service is currently one of the largest social media websites. This rise in TikTok's popularity has made the website a central platform for music discovery. In this paper, we analyze how TikTok helps to revitalize older songs. To do so, we use both the popularity of songs shared on TikTok and how the platform allows songs to propagate to other places on the Web. We analyze data from TokBoard, a website measuring such popularity over time, and Google Trends, which captures songs' overall Web search interest. Our analysis initially focuses on whether TokBoard can cause (Granger Causality) popularity on Google Trends. Next, we examine whether TikTok and Google Trends share the same virality patterns (via a Bass Model). To our knowledge, we are one of the first works to study song re-popularization via TikTok.

I've Heard This Before: Initial Results on Tiktok's Impact On the Re-Popularization of Songs

TL;DR

This paper analyzes how TikTok helps to revitalize older songs by using both the popularity of songs shared on TikTok and how the platform allows songs to propagate to other places on the Web, and data from TokBoard, a website measuring such popularity over time, and Google Trends, which captures songs' overall Web search interest.

Abstract

With over a billion active users, TikTok's video-sharing service is currently one of the largest social media websites. This rise in TikTok's popularity has made the website a central platform for music discovery. In this paper, we analyze how TikTok helps to revitalize older songs. To do so, we use both the popularity of songs shared on TikTok and how the platform allows songs to propagate to other places on the Web. We analyze data from TokBoard, a website measuring such popularity over time, and Google Trends, which captures songs' overall Web search interest. Our analysis initially focuses on whether TokBoard can cause (Granger Causality) popularity on Google Trends. Next, we examine whether TikTok and Google Trends share the same virality patterns (via a Bass Model). To our knowledge, we are one of the first works to study song re-popularization via TikTok.

Paper Structure

This paper contains 7 sections, 2 equations, 6 figures.

Table of Contents

  1. Introduction
  2. Related Work
  3. The TokBoard Dataset
  4. Understanding the Impact of TikTok
  5. Granger Causality
  6. Bass Model
  7. Conclusions

Figures (6)

  • Figure 1: Popularity trend for the song "Where is the Love?" from group "Black Eyed Peas" on both Tok Board and Google Trends. The dates include the peak popularity for both platofms
  • Figure 2: Popularity of TokBoard Songs
  • Figure 3: Examples of Peak Focused Time Series on TokBoard
  • Figure 4: P-values for Granger Causality and Some Examples of Granger Causality
  • Figure 5: Scatter Plot of Bass Parameters for both websites and Some Bass Model estimation examples.
  • ...and 1 more figures