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Infinite Scrolling, Finite Satisfaction: Exploring User Behavior and Satisfaction on Social Media in Bangladesh

Sanzana Karim Lora, Sadia Afrin Purba, Bushra Hossain, Tanjina Oriana, Ashek Seum, Sadia Sharmin

TL;DR

The paper investigates how infinite scrolling on social media affects user behavior and psychological well-being in Bangladesh by separating mindless and mindful scrolling. It employs a multi-question survey framework across teenagers, professionals, and pregnant women to assess content exposure, engagement patterns, and outcomes related to anxiety, fatigue, productivity, emotional preparedness, and dietary goals. Key findings show that mindless scrolling amplifies anxiety and can hinder productivity, while mindful scrolling—especially during pregnancy and around food trends—can enhance emotional readiness and nutrition knowledge, albeit with challenges like cravings and social comparison. The authors propose design implications (digital nudges, time limits, content filtering) to promote mindful engagement and reduce harm, contributing context-specific insights for platform design and online well-being. Overall, the work highlights a path toward balancing user satisfaction with mental health in the Bangladeshi digital landscape.

Abstract

Social media platforms continue to change our digital relationships nowadays. Therefore, recognizing the complex consequences of infinite scrolling is essential. This paper explores two distinct angles of social media engagement: mindless scrolling and mindful scrolling. This extensive study dives into numerous aspects of social media user behavior and satisfaction via the perspective of multiple surveys. We investigate the psychological exploit of infinite scrolling design to keep users engaged, illuminating its effect on users' emotional well-being. Furthermore, we explore its diverse effects on various groups, such as teenagers, professional people, and pregnant women, to better understand how digital activity differs throughout life phases. Furthermore, our study reveals the psychological consequences of being exposed to unfavorable news material. In the context of nutritional objectives, we examine the problems users confront as well as the significance of scrolling in dietary achievement. By taking into account the demographic effect, we can determine how factors like age, gender, and socioeconomic position affect user behavior. This study presents a comprehensive knowledge of the complicated connection of infinite scrolling with user satisfaction and psychological well-being through a variety of surveys, opening the door for well-informed conversations on online engagement.

Infinite Scrolling, Finite Satisfaction: Exploring User Behavior and Satisfaction on Social Media in Bangladesh

TL;DR

The paper investigates how infinite scrolling on social media affects user behavior and psychological well-being in Bangladesh by separating mindless and mindful scrolling. It employs a multi-question survey framework across teenagers, professionals, and pregnant women to assess content exposure, engagement patterns, and outcomes related to anxiety, fatigue, productivity, emotional preparedness, and dietary goals. Key findings show that mindless scrolling amplifies anxiety and can hinder productivity, while mindful scrolling—especially during pregnancy and around food trends—can enhance emotional readiness and nutrition knowledge, albeit with challenges like cravings and social comparison. The authors propose design implications (digital nudges, time limits, content filtering) to promote mindful engagement and reduce harm, contributing context-specific insights for platform design and online well-being. Overall, the work highlights a path toward balancing user satisfaction with mental health in the Bangladeshi digital landscape.

Abstract

Social media platforms continue to change our digital relationships nowadays. Therefore, recognizing the complex consequences of infinite scrolling is essential. This paper explores two distinct angles of social media engagement: mindless scrolling and mindful scrolling. This extensive study dives into numerous aspects of social media user behavior and satisfaction via the perspective of multiple surveys. We investigate the psychological exploit of infinite scrolling design to keep users engaged, illuminating its effect on users' emotional well-being. Furthermore, we explore its diverse effects on various groups, such as teenagers, professional people, and pregnant women, to better understand how digital activity differs throughout life phases. Furthermore, our study reveals the psychological consequences of being exposed to unfavorable news material. In the context of nutritional objectives, we examine the problems users confront as well as the significance of scrolling in dietary achievement. By taking into account the demographic effect, we can determine how factors like age, gender, and socioeconomic position affect user behavior. This study presents a comprehensive knowledge of the complicated connection of infinite scrolling with user satisfaction and psychological well-being through a variety of surveys, opening the door for well-informed conversations on online engagement.
Paper Structure (25 sections, 6 figures)

This paper contains 25 sections, 6 figures.

Table of Contents

  1. Introduction
  2. Related Works
  3. Our Study: Mindless and Mindful Scrolling of Social Media
  4. Study on Mindless Scrolling
  5. RQ1: Does the nature of the content encountered during infinite scrolling such as negative news, triggering posts, etc. - impact users' anxiety and fatigue levels?
  6. Methodology
  7. RQ2: How does the infinite scrolling feature influence the online behavior, engagement pattern, and psychological well-being of teenage users of social media platforms?
  8. Methodology
  9. RQ3: How does implementing infinite scrolling on social media platforms impact the productivity, information consumption habits, and overall work performance of professional individuals within a workplace context?
  10. Methodology
  11. Study on Mindful Scrolling
  12. RQ4: Does frequent mindful scrolling during pregnancy influence women's views of their emotional preparedness for parenting?
  13. Methodology
  14. RQ5: Does frequent mindful scrolling of social media food trend posts influence users to achieve a dietary goal?
  15. Methodology
  16. ...and 10 more sections

Figures (6)

  • Figure 1: Our survey responses on the impact of infinite scrolling on anxiety and fatigue level of nature of the content
  • Figure 2: Some survey responses on the influence of infinite scrolling of social media on teenage users in Bangladesh
  • Figure 3: Some survey responses on the influence of infinite scrolling of social media on at workplace in Bangladesh
  • Figure 4: Some survey responses on the impact of mindful scrolling on emotional preparedness during pregnancy period
  • Figure 5: Some survey responses on the impact of mindful scrolling on achieving a dietary goal
  • ...and 1 more figures