Magazine Supply Optimization: a Case-study
Duong Nguyen, Ana Ulianovici, Sami Achour, Soline Aubry, Nicolas Chesneau
TL;DR
The paper addresses magazine supply optimization under fixed inventory across a network of over 20,000 POS, where demand is irregular and affected by issue characteristics, holidays, and extra-products. It introduces AthenIA, a four-stage data-centric pipeline that combines SME-informed demand sensing with a novel Group Conformalized Quantile Regression (GCQR) approach and a scenario-based optimization engine to maximize profit while respecting practical constraints. Key contributions include the GCQR-driven demand sensing, scalable plate-level optimization over large retail networks, and industrial deployment with MLOps, cloud storage, and a user-friendly interface. Empirical results demonstrate profit improvements and reduced out-of-stock events alongside lower total supply, underscoring both economic and environmental benefits of more efficient magazine distribution.
Abstract
Supply optimization is a complex and challenging task in the magazine retail industry because of the fixed inventory assumption, irregular sales patterns, and varying product and point-of-sale characteristics. We introduce AthenIA, an industrialized magazine supply optimization solution that plans the supply for over 20,000 points of sale in France. We modularize the supply planning process into a four-step pipeline: demand sensing, optimization, business rules, and operating. The core of the solution is a novel group conformalized quantile regression method that integrates domain expert insights, coupled with a supply optimization technique that balances the costs of out-of-stock against the costs of over-supply. AthenIA has proven to be a valuable tool for magazine publishers, particularly in the context of evolving economic and ecological challenges.
