Voicing Uncertainty: How Speech, Text, and Visualizations Influence Decisions with Data Uncertainty
Chase Stokes, Chelsea Sanker, Bridget Cogley, Vidya Setlur
TL;DR
The paper addresses how data uncertainty is communicated via visual, textual, and spoken modalities, examining the role of acoustic factors such as pitch and accent in shaping decisions, confidence, and trust. It uses a crowdsourced, between-subjects design with 275 participants and six speech voices to compare unimodal and bimodal uncertainty representations. Key findings show that speech-forward representations increase risky decisions, text-forward representations reduce decision confidence, and trust is not consistently higher for speech in a bimodal setup; pitch can modestly boost confidence, and accented voices may affect trust. The work extends prior findings by incorporating multiple voices and accents, highlighting the importance of acoustic and contextual factors in designing effective uncertainty communication tools with practical implications for dashboards, voice assistants, and policy communications.
Abstract
Understanding and communicating data uncertainty is crucial for informed decision-making across various domains, including finance, healthcare, and public policy. This study investigates the impact of gender and acoustic variables on decision-making, confidence, and trust through a crowdsourced experiment. We compared visualization-only representations of uncertainty to text-forward and speech-forward bimodal representations, including multiple synthetic voices across gender. Speech-forward representations led to an increase in risky decisions, and text-forward representations led to lower confidence. Contrary to prior work, speech-forward forecasts did not receive higher ratings of trust. Higher normalized pitch led to a slight increase in decision confidence, but other voice characteristics had minimal impact on decisions and trust. An exploratory analysis of accented speech showed consistent results with the main experiment and additionally indicated lower trust ratings for information presented in Indian and Kenyan accents. The results underscore the importance of considering acoustic and contextual factors in presentation of data uncertainty.
