Design Frictions on Social Media: Balancing Reduced Mindless Scrolling and User Satisfaction

TL;DR

This paper investigates how adding design frictions into the interface of a social media platform reduce mindless scrolling and user satisfaction and discusses design recommendations and scenarios where adding design frictions to social media platforms can be beneficial.

Abstract

Design features of social media platforms, such as infinite scroll, increase users' likelihood of experiencing normative dissociation -- a mental state of absorption that diminishes self-awareness and disrupts memory. This paper investigates how adding design frictions into the interface of a social media platform reduce mindless scrolling and user satisfaction. We conducted a study with 30 participants and compared their memory recognition of posts in two scenarios: one where participants had to react to each post to access further content and another using an infinite scroll design. Participants who used the design frictions interface exhibited significantly better content recall, although a majority of participants found the interface frustrating. We discuss design recommendations and scenarios where adding design frictions to social media platforms can be beneficial.

Figures (1)

• Figure 1: In the reaction-based version, participants have to either select one of four reactions on the left or the not interested button to see the next post. In the infinite-scroll version, participants can scroll up and down without restrictions.