An Evaluation of Immersive Infographics for News Reporting: Quantifying the Effect of Mobile AR Concrete Scales Infographics on Volume Understanding
Mariane Giambastiani, Jorge Wagner, Carla M. Dal Sasso Freitas, Luciana Nedel
TL;DR
The paper evaluates immersive concrete-scales infographics built on mobile AR to improve readers' understanding of volumetric information in news articles. It uses a within-subjects design comparing text, static image infographics, and mobile AR infographics across three news topics (Trash, Water, Money) and measures both volume estimation accuracy and infographic-induced affect. Results show that AR reduces estimation errors relative to both text and image, with the strongest gains in the Trash scenario, and that both image and AR improve understanding over text, albeit with AR incurring longer task times and enabling richer exploration. The findings support deploying AR-based immersive infographics in journalism to convey scale more effectively, while noting limitations related to environment, device, and counterbalancing, and outlining avenues for broader validation and design optimization.
Abstract
Augmented Reality (AR) allows us to represent information in the user's own environment and, therefore, convey a visceral feeling of its true physical scale. Journalists increasingly leverage this opportunity through immersive infographics, an extension of conventional infographics reliant on familiar references to convey volumes, heights, weights, and sizes. Our goal is to measure the contribution of immersive mobile AR concrete scales infographics to the user's understanding of the information scale. We focus on infographics powered by tablet-based mobile AR, given its current much more widespread use for news consumption compared to headset-based AR. We designed and implemented a study apparatus containing three alternative representation methods (textual analogies, image infographic, and AR infographic) for three different pieces of news with different characteristics and scales. In a controlled user study, we asked 26 participants to represent the expected volume of the information in the real world with the help of an AR mobile application. We also compared their subjective feelings when interacting with the different representations. While both image and AR infographics led to significantly better comprehension than textual analogies alone across different kinds of news, AR infographics led, on average, to a 31.8% smaller volume estimation error than static ones. Our findings indicate that mobile AR concrete scales infographics can contribute to news reporting by increasing readers' abilities to comprehend volume information.
