CoDiNG -- Naming Game with Continuous Latent Opinions of Individual Agents
Mateusz Nurek, Joanna Kołaczek, Radosław Michalski, Bolesław K. Szymański, Omar Lizardo
TL;DR
CoDiNG introduces a memory-informed, hybrid continuous-discrete framework for opinion dynamics by integrating the Naming Game with CogSNet-like forgetting on latent opinions. It captures how internal attitude strength evolves and translates into discrete public expressions, enabling more realistic opinion diffusion on social networks. Empirical evaluation on NetSense shows CoDiNG achieving higher F1-scores than the classical Naming Game in most topics, with best gains around moderate verbalization thresholds, though performance can vary by topic. The work advances hybrid, cognitively grounded models of opinion formation and suggests directions for parameter sensitivity and multidimensional opinion representations with memory effects.
Abstract
Understanding the mechanisms behind opinion formation is crucial for gaining insight into the processes that shape political beliefs, cultural attitudes, consumer choices, and social movements. This work aims to explore a nuanced model that captures the intricacies of real-world opinion dynamics by synthesizing principles from cognitive science and employing social network analysis. The proposed model is a hybrid continuous-discrete extension of the well-known Naming Game opinion model. The added latent continuous layer of opinion strength follows cognitive processes in the human brain, akin to memory imprints. The discrete layer allows for the conversion of intrinsic continuous opinion into discrete form, which often occurs when we publicly verbalize our opinions. We evaluated our model using real data as ground truth and demonstrated that the proposed mechanism outperforms the classic Naming Game model in many cases, reflecting that our model is closer to the real process of opinion formation.
