Dynamic Online Recommendation for Two-Sided Market with Bayesian Incentive Compatibility
Yuantong Li, Guang Cheng, Xiaowu Dai
TL;DR
This work treats dynamic online recommendation in two-sided markets as a Dynamic Bayesian Incentive-Compatible problem, introducing DBICRP and a two-stage algorithm (RCB) that couples incentivized exploration with offline learning for exploitation. Theoretical results establish that, under Gaussian priors and regularity conditions, RCB achieves an $O(\sqrt{KdT})$ regret while satisfying Bayesian incentive compatibility, with a detailed analysis of cold-start sample requirements. Empirically, the approach demonstrates strong incentive gains, sublinear regret, and robustness in simulations and a real-world warfarin dosing dataset, highlighting its practical viability for incentive-aware recommendation. The framework advances principled incentive-aware online learning in contexts with heterogeneous, self-interested users and informative context, offering a scalable method for dynamic preference learning in online platforms.
Abstract
Recommender systems play a crucial role in internet economies by connecting users with relevant products or services. However, designing effective recommender systems faces two key challenges: (1) the exploration-exploitation tradeoff in balancing new product exploration against exploiting known preferences, and (2) dynamic incentive compatibility in accounting for users' self-interested behaviors and heterogeneous preferences. This paper formalizes these challenges into a Dynamic Bayesian Incentive-Compatible Recommendation Protocol (DBICRP). To address the DBICRP, we propose a two-stage algorithm (RCB) that integrates incentivized exploration with an efficient offline learning component for exploitation. In the first stage, our algorithm explores available products while maintaining dynamic incentive compatibility to determine sufficient sample sizes. The second stage employs inverse proportional gap sampling integrated with an arbitrary machine learning method to ensure sublinear regret. Theoretically, we prove that RCB achieves $O(\sqrt{KdT})$ regret and satisfies Bayesian incentive compatibility (BIC) under a Gaussian prior assumption. Empirically, we validate RCB's strong incentive gain, sublinear regret, and robustness through simulations and a real-world application on personalized warfarin dosing. Our work provides a principled approach for incentive-aware recommendation in online preference learning settings.
