RemixTape: Enriching Narratives about Metrics with Semantic Alignment and Contextual Recommendation
Matthew Brehmer, Margaret Drouhard, Arjun Srinivasan
TL;DR
RemixTape addresses the need for richer, narrative-oriented conversations around time-series metrics in enterprise BI. It introduces a hierarchical canvas of scenes and VizCards that supports semantic alignment, contextual annotations, and context-aware recommendations to build structured metric narratives. Through a formative interview study and a user study with six professionals, the work demonstrates RemixTape as a plausible alternative to dashboards, galleries, and slide decks for metric storytelling, while also identifying onboarding and interaction challenges. The paper contributes design imperatives for visualization remixing, proposes an architecture for organizing metric assets, and calls for a formal foundation to guide future narrative visualization tools.
Abstract
The temporal dynamics of quantitative metrics or key performance indicators (KPIs) are central to conversations in enterprise organizations. Recently, major business intelligence providers have introduced new infrastructure for defining, sharing, and monitoring metric values. However, these values are often presented in isolation and appropriate context is seldom externalized. In this design study, we present REMIXTAPE, an application for constructing structured narratives around metrics. With design imperatives grounded in prior work and a formative interview study, REMIXTAPE provides a hierarchical canvas for collecting and coordinating sequences of line chart representations of metrics, along with the ability to externalize situational context around them. REMIXTAPE includes affordances to semantically align and annotate juxtaposed charts and text, as well as recommendations of complementary charts based on metrics already present on the canvas. We evaluated REMIXTAPE in a study in which six enterprise data professionals reproduced and extended partial narratives. They appreciated REMIXTAPE as a novel alternative to dashboards, galleries, and slide presentations for supporting conversations about metrics. We conclude with a reflection on our design choices and process, with a call to define a conceptual foundation for remixing in the context of visualization.
