Where on Earth Do Users Say They Are?: Geo-Entity Linking for Noisy Multilingual User Input
Tessa Masis, Brendan O'Connor
TL;DR
This work tackles geo-entity linking for noisy multilingual social media input by representing each real-world location as the average of embeddings from associated user-input mentions, enabling selective prediction via a cosine-similarity threshold. The method, named UserGeo, compares against baselines including NameGeo, Carmen 2.0, and GeoLM, using a modified GeoNames database and a large multilingual Twitter-Global dataset. Results show state-of-the-art performance at country- and administrative-level granularity, with city-level performance hindered by ground-truth and input-noise challenges; upper-bound analysis suggests page performance is near feasible limits at broader granularities. The authors discuss ethical considerations, data limitations, and potential future directions, including releasing embeddings, applying the approach to geoparsing and other noisy-domain datasets, and benchmarking against LLM-based systems despite cost considerations. Key formulas include Z_d = \frac{1}{|\{t: y = d\}|} \sum_{t: y = d} e(x_t) and m = \max_{d \in D} c(Z_d, e(i)) with predictions \hat{d}_i = \arg\max_{d \in D} c(Z_d, e(i)) if m \ge t, Null otherwise.
Abstract
Geo-entity linking is the task of linking a location mention to the real-world geographic location. In this paper we explore the challenging task of geo-entity linking for noisy, multilingual social media data. There are few open-source multilingual geo-entity linking tools available and existing ones are often rule-based, which break easily in social media settings, or LLM-based, which are too expensive for large-scale datasets. We present a method which represents real-world locations as averaged embeddings from labeled user-input location names and allows for selective prediction via an interpretable confidence score. We show that our approach improves geo-entity linking on a global and multilingual social media dataset, and discuss progress and problems with evaluating at different geographic granularities.
