"At the end of the day, I am accountable": Gig Workers' Self-Tracking for Multi-Dimensional Accountability Management
Rie Helene Hernandez, Qiurong Song, Yubo Kou, Xinning Gui
TL;DR
Problem: while platform tracking is well-documented, less is known about gig workers' self-tracking and its motivations. Approaches: 25 semi-structured interviews with gig drivers and reflexive thematic analysis identify three self-identities driving self-tracking. Contributions: empirical portrait of holistic, entrepreneurial, and platformized self-tracking; discussion of self-tracking as invisible labor and its role in reducing information/power asymmetries; design implications for multi-dimensional tracking. Significance: informs HCI, policy, and worker advocacy by highlighting the need for worker-centered, transparent tracking tools in the gig economy.
Abstract
Tracking is inherent in and central to the gig economy. Platforms track gig workers' performance through metrics such as acceptance rate and punctuality, while gig workers themselves engage in self-tracking. Although prior research has extensively examined how gig platforms track workers through metrics -- with some studies briefly acknowledging the phenomenon of self-tracking among workers -- there is a dearth of studies that explore how and why gig workers track themselves. To address this, we conducted 25 semi-structured interviews, revealing how gig workers self-tracking to manage accountabilities to themselves and external entities across three identities: the holistic self, the entrepreneurial self, and the platformized self. We connect our findings to neoliberalism, through which we contextualize gig workers' self-accountability and the invisible labor of self-tracking. We further discuss how self-tracking mitigates information and power asymmetries in gig work and offer design implications to support gig workers' multi-dimensional self-tracking.
