Control Strategies for Recommendation Systems in Social Networks
Ben Sprenger, Giulia De Pasquale, Raffaele Soloperto, John Lygeros, Florian Dörfler
TL;DR
This work integrates recommendation-system inputs into opinion dynamics by extending the Friedkin-Johnsen model to a closed-loop setting and studying control strategies to maximize engagement. It develops a model-free controller and a model-based MPC benchmark, both aimed at steering user opinions within a bounded domain while maximizing engagement under an $\ell_2$-type cost $\theta(x,u)$. Theoretical analysis establishes stability for $\lambda$-connected networks, derives steady-state bounds, and compares MF and MB performance, with MB sometimes outperforming MF at the cost of larger opinion shifts in certain scenarios. Numerical experiments on networks with varying connectivity demonstrate the practical efficacy and social-risk tradeoffs of the proposed approaches, pointing to future work on mitigation of radicalization and improved observability for opinion inference.
Abstract
A closed-loop control model to analyze the impact of recommendation systems on opinion dynamics within social networks is introduced. The core contribution is the development and formalization of model-free and model-based approaches to recommendation system design, integrating the dynamics of social interactions within networks via an extension of the Friedkin-Johnsen (FJ) model. Comparative analysis and numerical simulations demonstrate the effectiveness of the proposed control strategies in maximizing user engagement and their potential for influencing opinion formation processes.
