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"There is a Job Prepared for Me Here": Understanding How Short Video and Live-streaming Platforms Empower Ageing Job Seekers in China

PiaoHong Wang, Siying Hu, Bo Wen, Zhicong Lu

Abstract

In recent years, the global unemployment rate has remained persistently high. Compounding this issue, the ageing population in China often encounters additional challenges in finding employment due to prevalent age discrimination in daily life. However, with the advent of social media, there has been a rise in the popularity of short videos and live-streams for recruiting ageing workers. To better understand the motivations of ageing job seekers to engage with these video-based recruitment methods and to explore the extent to which such platforms can empower them, we conducted an interview-based study with ageing job seekers who have had exposure to these short recruitment videos and live-streaming channels. Our findings reveal that these platforms can provide a job-seeking choice that is particularly friendly to ageing job seekers, effectively improving their disadvantaged situation.

"There is a Job Prepared for Me Here": Understanding How Short Video and Live-streaming Platforms Empower Ageing Job Seekers in China

Abstract

In recent years, the global unemployment rate has remained persistently high. Compounding this issue, the ageing population in China often encounters additional challenges in finding employment due to prevalent age discrimination in daily life. However, with the advent of social media, there has been a rise in the popularity of short videos and live-streams for recruiting ageing workers. To better understand the motivations of ageing job seekers to engage with these video-based recruitment methods and to explore the extent to which such platforms can empower them, we conducted an interview-based study with ageing job seekers who have had exposure to these short recruitment videos and live-streaming channels. Our findings reveal that these platforms can provide a job-seeking choice that is particularly friendly to ageing job seekers, effectively improving their disadvantaged situation.
Paper Structure (35 sections, 3 figures, 1 table)

This paper contains 35 sections, 3 figures, 1 table.

Table of Contents

  1. Introduction
  2. Related work
  3. Digital Platforms Use and Acceptance for Ageing People
  4. Technology Support For Recruitment and Job-Seeking
  5. Background: Chinese Ageing Job Seekers
  6. Method
  7. Observing "Ageing Worker Recruitment" Short Videos and Live-streaming Channels
  8. Interviews with Ageing Job Seekers on Short-video and Live-streaming Platforms
  9. Data Analysis
  10. Ethical Considerations
  11. FINDINGS
  12. Content of Recruitment Videos and Live-streaming Channels
  13. Job Presentation Forms on Short Video and Live-streaming Platforms
  14. Narrating in Front of Cameras
  15. On-the-Spot Position Presentation
  16. ...and 20 more sections

Figures (3)

  • Figure 1: Different job position presentation forms: A) Narrating in front of the camera; B) On-the-Spot position presentation; C) Job introduction through video chat; D) Multiple jobs presented simultaneously; and E) Continuously Updated Videos.
  • Figure 2: Comparison between there forms of job presentation: A) Video chat, the recruiter was chatting with other people in the factory to introduce the position; B) On-the-spot presentation, the daily tasks of workers and the workspace environment in the factory are shown through the lens; C) Narrating in front of the camera, the recruiters were introducing the position directly in front of the camera.
  • Figure 3: The detailed information concerning the job published in one KUAISHOU live-streaming channel through KUAIZHAOGONG plug-in, which includes: Monthly Income (B.1), Welfare(B.2), Daily Tasks(B.3), Salary Settlement(B.4), Job Description (C.1) and Company Information of the position (C.2). Job seekers can directly submit applications through this page.