Optimizing Adaptive Experiments: A Unified Approach to Regret Minimization and Best-Arm Identification
Chao Qin, Daniel Russo
TL;DR
This paper introduces a unified framework for adaptive experiments that jointly optimizes within-experiment regret and post-deployment outcomes in large populations. By modeling costs with per-arm within-experiment and post-experiment components and allowing general exponential-family rewards, it derives sharp large-population results that unify classical regret minimization and best-arm identification, culminating in a Lai–Robbins-type cost scaling formula. A key insight is that simple, information-balanced allocation rules, particularly a cost-aware version of Top-two Thompson Sampling, are universally efficient; tuning a single exploitation-rate parameter enables one to trace the Pareto frontier between experiment length and total regret. The Skeptic's Standoff game provides a principled, game-theoretic interpretation of the optimal allocation and the associated equilibrium, linking information-theoretic limits (Chernoff and KL divergences) to deployment decisions. Practically, the results imply substantial reductions in adaptive-experiment duration with limited impact on long-run regret, offering actionable guidance for large-scale online experiments and deployment policies.
Abstract
Practitioners conducting adaptive experiments often encounter two competing priorities: maximizing total welfare (or `reward') through effective treatment assignment and swiftly concluding experiments to implement population-wide treatments. Current literature addresses these priorities separately, with regret minimization studies focusing on the former and best-arm identification research on the latter. This paper bridges this divide by proposing a unified model that simultaneously accounts for within-experiment performance and post-experiment outcomes. We provide a sharp theory of optimal performance in large populations that not only unifies canonical results in the literature but also uncovers novel insights. Our theory reveals that familiar algorithms, such as the recently proposed top-two Thompson sampling algorithm, can optimize a broad class of objectives if a single scalar parameter is appropriately adjusted. In addition, we demonstrate that substantial reductions in experiment duration can often be achieved with minimal impact on both within-experiment and post-experiment regret.
