Stepping into the Right Shoes: The Effects of User-Matched Avatar Ethnicity and Gender on Sense of Embodiment in Virtual Reality
Tiffany D. Do, Camille Isabella Protko, Ryan P. McMahan
TL;DR
This study investigates whether aligning a user’s ethnicity and gender with their VR avatar enhances sense of embodiment, addressing the limitations of non-diverse, white-default avatars in consumer VR. It employs a two-factor, within-subjects design with four avatar conditions (Complete, Ethnicity, Gender, None) and uses standardized measures (SEQ and pESQ) plus an exit survey to capture a broad set of embodiment facets. Results show ethnicity matching increases overall embodiment and related subscales, while gender matching specifically enhances ownership; Self-Location is boosted by ethnicity and Body Ownership by gender, with minimal interactions. The findings have practical implications for VR research and development, advocating for ethnicity and gender customization to improve embodiment and inclusivity in virtual environments.
Abstract
In many consumer virtual reality (VR) applications, users embody predefined characters that offer minimal customization options, frequently emphasizing storytelling over user choice. We explore whether matching a user's physical characteristics, specifically ethnicity and gender, with their virtual self-avatar affects their sense of embodiment in VR. We conducted a 2 x 2 within-subjects experiment (n=32) with a diverse user population to explore the impact of matching or not matching a user's self-avatar to their ethnicity and gender on their sense of embodiment. Our results indicate that matching the ethnicity of the user and their self-avatar significantly enhances sense of embodiment regardless of gender, extending across various aspects, including appearance, response, and ownership. We also found that matching gender significantly enhanced ownership, suggesting that this aspect is influenced by matching both ethnicity and gender. Interestingly, we found that matching ethnicity specifically affects self-location while matching gender specifically affects one's body ownership.
