Modelling and Predicting Online Vaccination Views using Bow-tie Decomposition
Yueting Han, Marya Bazzi, Paolo Turrini
TL;DR
The paper applies bow-tie decomposition to temporal, directed online vaccination networks to reveal stance-specific information flow. By analyzing within-group (vaccination groups) and across-group (Infomap communities) bow-tie structures, it finds pro-vaccination pages tend to form large SCCs while anti-vaccination pages exhibit large OUT components, with neutral pages showing more variable patterns. It demonstrates that incorporating bow-tie structure improves predictions of fan-count dynamics via supervised ML and agent-based SIR simulations, offering interpretable links between structure and information cascades. The framework is generalizable to other multi-stance temporal networks and can inform interventions to mitigate misinformation or tailor information diffusion strategies.
Abstract
Social media has become increasingly important in shaping public vaccination views, especially since the COVID-19 outbreak. This paper uses bow-tie structure to analyse a temporal dataset of directed online social networks that represent the information exchange among anti-vaccination, pro-vaccination, and neutral Facebook pages. Bow-tie structure decomposes a network into seven components, with two components "SCC" and "OUT" emphasised in this paper: SCC is the largest strongly connected component, acting as an "information magnifier", and OUT contains all nodes with a directed path from a node in SCC, acting as an "information creator". We consistently observe statistically significant bow-tie structures with different dominant components for each vaccination group over time. In particular, the anti-vaccination group has a large OUT, and the pro-vaccination group has a large SCC. We further investigate changes in opinions over time, as measured by fan count variations, using agent-based simulations and machine learning models. Across both methods, accounting for bow-tie decomposition better reflects information flow differences among vaccination groups and improves our opinion dynamics prediction results. The modelling frameworks we consider can be applied to any multi-stance temporal network and could form a basis for exploring opinion dynamics using bow-tie structure in a wide range of applications.
