Social Recommendation through Heterogeneous Graph Modeling of the Long-term and Short-term Preference Defined by Dynamic Time Spans

TL;DR

A novel method that provides social recommendations by incorporating the dynamic property of social network data in a heterogeneous graph by adding time span nodes to define users' long-term and short-term preferences and aggregating assigned edge weights is presented.

Abstract

Social recommendations have been widely adopted in substantial domains. Recently, graph neural networks (GNN) have been employed in recommender systems due to their success in graph representation learning. However, dealing with the dynamic property of social network data is a challenge. This research presents a novel method that provides social recommendations by incorporating the dynamic property of social network data in a heterogeneous graph. The model aims to capture user preference over time without going through the complexities of a dynamic graph by adding period nodes to define users' long-term and short-term preferences and aggregating assigned edge weights. The model is applied to real-world data to argue its superior performance. Promising results demonstrate the effectiveness of this model.

Figures (11)

• Figure 1: A typical social graph.
• Figure 2: The proposed social graph.
• Figure 3: Embedding Analysis
• Figure 4: Dropout Analysis for Ciao
• Figure 5: Dropout Analysis for Epinions