Online posting effects: Unveiling the non-linear journeys of users in depression communities on Reddit
Virginia Morini, Salvatore Citraro, Elena Sajno, Maria Sansoni, Giuseppe Riva, Massimo Stella, Giulio Rossetti
TL;DR
The study investigates how online self-disclosure in depression-themed Reddit communities relates to changes in expressed well-being, revealing non-linear, spiral-like user journeys rather than a linear recovery path. It combines psycholinguistic profiling (Plutchik emotions via the NRC Lexicon; PAD via the VAD Lexicon; VADER sentiment; Taboo Rate; TextBlob Subjectivity) with social-exposure modeling and conditional Markov chains on monthly snapshots to identify four states ($k=4$) and compute transition probabilities. Using two null models (Cluster and Temporal) to test significance ($p<0.01$), the authors show that exposure to high-distress and fluctuating content can drive transitions in both directions, with some transitions reaching as high as $0.41$ and affecting up to $87\%$ of active users. The work contextualizes these states within the Patient Health Engagement framework and discusses practical implications for online moderation, digital interventions, and supportive design to better accommodate the nonlinear nature of online mental health journeys.
Abstract
Social media platforms have become pivotal as self-help forums, enabling individuals to share personal experiences and seek support. However, on topics as sensitive as depression, what are the consequences of online self-disclosure? Here, we delve into the dynamics of mental health discourse on various Reddit boards focused on depression. To this aim, we introduce a data-informed framework reconstructing online dynamics from 303k users interacting over two years. Through user-generated content, we identify 4 distinct clusters representing different psychological states. Our analysis unveils online posting effects: a user can transition to another psychological state after online exposure to peers' emotional/semantic content. As described by conditional Markov chains and different levels of social exposure, users' transitions reveal navigation through both positive and negative phases in a spiral rather than a linear progression. Interpreted in light of psychological literature, related particularly to the Patient Health Engagement (PHE) model, our findings can provide evidence that the type and layout of online social interactions have an impact on users' "journeys" when posting about depression.
