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On the interplay between pricing, competition and QoS in ride-hailing

Tushar Shankar Walunj, Shiksha Singhal, Jayakrishnan Nair, Veeraruna Kavitha

TL;DR

This work analyzes a two-platform ride-hailing market where total passenger demand is fixed and market shares are allocated via Wardrop equilibrium based on QoS. Each platform is modeled as a BCMP two-sided queue, linking pricing, driver patience, and arrival processes to the platform’s revenue via a closed-form steady-state structure; the paper first analyzes a monopolistic benchmark and then a symmetric duopoly under price competition. In limiting regimes, notably Infinite Driver Patience (IDP) with $\beta\to0$, it derives explicit Nash equilibria, including pure, mixed, and an equilibrium cycle when price discontinuities arise; these results remain informative in the pre-limit where driver patience is large but finite. The analysis shows competition tends to reduce platform revenue and certain QoS metrics, while cooperation (driver pooling) can improve platform payoffs under high impatience, illustrating a nuanced trade-off between competition, price sensitivity, and arrival dynamics. The BCMP-based framework enables tractable characterization of equilibria and reveals the equilibrium cycle as a dynamic counterpart to classical equilibria, with implications for pricing policies in real-world ride-hailing markets.

Abstract

We analyse a non-cooperative game between two competing ride-hailing platforms, each of which is modeled as a two-sided queueing system, where drivers (with a limited level of patience) are assumed to arrive according to a Poisson process at a fixed rate, while the arrival process of (price-sensitive) passengers is split across the two platforms based on Quality of Service (QoS) considerations. As a benchmark, we also consider a monopolistic scenario, where each platform gets half the market share irrespective of its pricing strategy. The key novelty of our formulation is that the total market share is fixed across the platforms. The game thus captures the competition between the platforms over market share, with pricing being the lever used by each platform to influence its share of the market. The market share split is modeled via two different QoS metrics: (i) probability that an arriving passenger obtains a ride, and (ii) the average passenger pick-up time. The platform aims to maximize the rate of revenue generated from matching drivers and passengers. In each of the above settings, we analyse the equilibria associated with the game in certain limiting regimes. We also show that these equilibria remain relevant in the more practically meaningful 'pre-limit.' Interestingly, we show that for a certain range of system parameters, no pure Nash equilibrium exists. Instead, we demonstrate a novel solution concept called an \textit{equilibrium cycle}, which has interesting dynamic connotations. Our results highlight the interplay between competition, passenger-side price sensitivity, and passenger/driver arrival rates.

On the interplay between pricing, competition and QoS in ride-hailing

TL;DR

This work analyzes a two-platform ride-hailing market where total passenger demand is fixed and market shares are allocated via Wardrop equilibrium based on QoS. Each platform is modeled as a BCMP two-sided queue, linking pricing, driver patience, and arrival processes to the platform’s revenue via a closed-form steady-state structure; the paper first analyzes a monopolistic benchmark and then a symmetric duopoly under price competition. In limiting regimes, notably Infinite Driver Patience (IDP) with , it derives explicit Nash equilibria, including pure, mixed, and an equilibrium cycle when price discontinuities arise; these results remain informative in the pre-limit where driver patience is large but finite. The analysis shows competition tends to reduce platform revenue and certain QoS metrics, while cooperation (driver pooling) can improve platform payoffs under high impatience, illustrating a nuanced trade-off between competition, price sensitivity, and arrival dynamics. The BCMP-based framework enables tractable characterization of equilibria and reveals the equilibrium cycle as a dynamic counterpart to classical equilibria, with implications for pricing policies in real-world ride-hailing markets.

Abstract

We analyse a non-cooperative game between two competing ride-hailing platforms, each of which is modeled as a two-sided queueing system, where drivers (with a limited level of patience) are assumed to arrive according to a Poisson process at a fixed rate, while the arrival process of (price-sensitive) passengers is split across the two platforms based on Quality of Service (QoS) considerations. As a benchmark, we also consider a monopolistic scenario, where each platform gets half the market share irrespective of its pricing strategy. The key novelty of our formulation is that the total market share is fixed across the platforms. The game thus captures the competition between the platforms over market share, with pricing being the lever used by each platform to influence its share of the market. The market share split is modeled via two different QoS metrics: (i) probability that an arriving passenger obtains a ride, and (ii) the average passenger pick-up time. The platform aims to maximize the rate of revenue generated from matching drivers and passengers. In each of the above settings, we analyse the equilibria associated with the game in certain limiting regimes. We also show that these equilibria remain relevant in the more practically meaningful 'pre-limit.' Interestingly, we show that for a certain range of system parameters, no pure Nash equilibrium exists. Instead, we demonstrate a novel solution concept called an \textit{equilibrium cycle}, which has interesting dynamic connotations. Our results highlight the interplay between competition, passenger-side price sensitivity, and passenger/driver arrival rates.
Paper Structure (24 sections, 21 theorems, 70 equations, 7 figures, 2 tables)

This paper contains 24 sections, 21 theorems, 70 equations, 7 figures, 2 tables.

Key Result

Lemma 1

The steady state probability of state $s = ({n_{i}}, {r_{i}})\in S_i$ is given by: Here, $C_i$ is the normalizing constant (we follow the convention that $\prod_{a}^{k} (\cdot) = 1$ when $a> k$).

Figures (7)

  • Figure 1: Depiction of system model
  • Figure 2: Depiction of discontinuity of ${\@fontswitch\mathcal{M}}_1(\phi,\phi_2)$ v/s $\phi$ (fixing $\phi_2 = 5)$ in the $\mathsf{IDP}$ regime, with $\Lambda = 2, e = 1, \phi_h = 10, f(\phi) = 1 - (a\phi)^2$, where $a = 0.1$.
  • Figure 3: Price sensitivity function $f(\phi) = 1 - (a\phi)^2,$ where $a = 0.1$ and $\phi_h = 9,$$\Lambda = 1.$
  • Figure 4: Comparison between cooperative setting and monopoly setting; here, $e = 2$, $\Lambda = 3$, $\phi_h = 10,$$f(\phi) = 1 - (a \phi)^2$, with $a = 1/10.01$
  • Figure 5: Alternating best response dynamics; $e = 1, \Lambda = 5, \phi_h = 10, f(\phi) = 1- (a \phi)^2$ with $a = 1/10.01$.
  • ...and 2 more figures

Theorems & Definitions (42)

  • Lemma 1
  • Lemma 2
  • Lemma 3
  • Lemma 4
  • Theorem 1
  • Theorem 2
  • Theorem 3
  • Definition 1: Equilibrium Cycle
  • Theorem 4
  • Lemma 5
  • ...and 32 more