Characterizing Human Actions in the Digital Platform by Temporal Context
Akira Matsui, Emilio Ferrara
TL;DR
The paper addresses the missing inter-temporal context in action logs from digital platforms. It introduces the Action Timing Context (ATC) framework, which jointly embeds each action with its time interval by discretizing intervals through a mixture of exponential distributions, constructing action sequences with time-bin tokens, and learning embeddings via Skip-gram with negative sampling. By comparing long-term and short-term reference contexts, ATC assigns each action a context label that reflects underlying cognitive states and pacing. Empirical analyses across app usage, MOOC, and StudentLife datasets demonstrate that ATC captures meaningful variations in behavior, differences between dropout and non-dropout participants, and dynamic transitions over time, yielding a unified and interpretable view of inter-temporal human activity on digital platforms.
Abstract
Recent advances in digital platforms generate rich, high-dimensional logs of human behavior, and machine learning models have helped social scientists explain knowledge accumulation, communication, and information diffusion. Such models, however, almost always treat behavior as sequences of actions, abstracting the inter-temporal information among actions. To close this gap, we introduce a two-scale Action-Timing Context(ATC) framework that jointly embeds each action and its time interval. ATC obtains low-dimensional representations of actions and characterizes them with inter-temporal information. We provide three applications of ATC to real-world datasets and demonstrate that the method offers a unified view of human behavior. The presented qualitative findings demonstrate that explicitly modeling inter-temporal context is essential for a comprehensive, interpretable understanding of human activity on digital platforms.
