Predicting Census Survey Response Rates With Parsimonious Additive Models and Structured Interactions
Shibal Ibrahim, Peter Radchenko, Emanuel Ben-David, Rahul Mazumder
TL;DR
This work addresses predicting census self-response rates with interpretable, sparse nonparametric additive models that include nonlinear main effects and pairwise interactions. The authors develop ELAAN-I and the hierarchy-enforcing ELAAN-H, leveraging an $ ext{ell}_{0}$-penalty and scalable block coordinate descent (with active sets) and MIP formulations to handle large-scale data ($n o10^5$, $p o ext{hundreds}$). They provide nonasymptotic statistical guarantees and demonstrate, on the US Census Planning Database, that these models achieve predictive accuracy on par with black-box methods while using far fewer components, enabling interpretable insights and operational actions for targeted outreach. The case study reveals interactions that map to known census clusters and mindsets, illustrating the framework's potential to guide resource allocation and survey design in practice.
Abstract
In this paper, we consider the problem of predicting survey response rates using a family of flexible and interpretable nonparametric models. The study is motivated by the US Census Bureau's well-known ROAM application, which uses a linear regression model trained on the US Census Planning Database data to identify hard-to-survey areas. A crowdsourcing competition (Erdman and Bates, 2016) organized more than ten years ago revealed that machine learning methods based on ensembles of regression trees led to the best performance in predicting survey response rates; however, the corresponding models could not be adopted for the intended application due to their black-box nature. We consider nonparametric additive models with a small number of main and pairwise interaction effects using $\ell_0$-based penalization. From a methodological viewpoint, we study our estimator's computational and statistical aspects and discuss variants incorporating strong hierarchical interactions. Our algorithms (open-sourced on GitHub) extend the computational frontiers of existing algorithms for sparse additive models to be able to handle datasets relevant to the application we consider. We discuss and interpret findings from our model on the US Census Planning Database. In addition to being useful from an interpretability standpoint, our models lead to predictions comparable to popular black-box machine learning methods based on gradient boosting and feedforward neural networks - suggesting that it is possible to have models that have the best of both worlds: good model accuracy and interpretability.
